Write a list

The authoritative blog-writers blog, Copyblogger, tells us that“list” content works, in large part due to the attention-grabbing power of the headline.

e.g. “7 reasons why list posts will always work“

Any headline that lists a number of reasons, secrets, types, or ways will work because, once again, it makes a very specific promise of what’s in store for the reader. A nice quantifiable return on attention invested goes a long way toward prompting action, and as long as you deliver with quality content, you’ll have a satisfied reader.

Plus, these type of posts and articles are perfect for building your authority and demonstrating a mastery of your area of expertise. If you’re business blogging, that’s key.